![Levi's® Engineered Jeans™ at 20: The Innovative Backstory of LEJ - Levi Strauss & Co : Levi Strauss & Co Levi's® Engineered Jeans™ at 20: The Innovative Backstory of LEJ - Levi Strauss & Co : Levi Strauss & Co](https://levistrauss.com/wp-content/uploads/2019/06/FLT_0000_038_021-72-DPI-Web-Black-Logo-Portrait-Bottom-Right-700x978.jpg)
Levi's® Engineered Jeans™ at 20: The Innovative Backstory of LEJ - Levi Strauss & Co : Levi Strauss & Co
![New Look recreates steamy Levi's 501 advert with Rihanna's ex Dudley O'Shaughnessy and a pair of star-spangled boxer shorts | Daily Mail Online New Look recreates steamy Levi's 501 advert with Rihanna's ex Dudley O'Shaughnessy and a pair of star-spangled boxer shorts | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2013/02/19/article-2281021-17ACE52E000005DC-320_634x664.jpg)
New Look recreates steamy Levi's 501 advert with Rihanna's ex Dudley O'Shaughnessy and a pair of star-spangled boxer shorts | Daily Mail Online
![The Twisted Original Jean - Levi's Engineered Jeans | Lateral Net | Levi Strauss Europe Middle East & Africa | D&AD Awards 2001 Pencil Winner | Consumer Websites | D&AD The Twisted Original Jean - Levi's Engineered Jeans | Lateral Net | Levi Strauss Europe Middle East & Africa | D&AD Awards 2001 Pencil Winner | Consumer Websites | D&AD](https://d2oto3d7z6t29c.cloudfront.net/entries/transformed/c8/98/74048_bc190b7664ca4b7aad88dcf3d40aa7bf.jpg)
The Twisted Original Jean - Levi's Engineered Jeans | Lateral Net | Levi Strauss Europe Middle East & Africa | D&AD Awards 2001 Pencil Winner | Consumer Websites | D&AD
![Levi's® Engineered Jeans™ at 20: The Innovative Backstory of LEJ - Levi Strauss & Co : Levi Strauss & Co Levi's® Engineered Jeans™ at 20: The Innovative Backstory of LEJ - Levi Strauss & Co : Levi Strauss & Co](https://levistrauss.com/wp-content/uploads/2019/06/ASIA_02_12_EV104049_01_2000s-72-DPI-Web-Black-Logo-Portrait-Bottom-Right-250x335.jpg)
Levi's® Engineered Jeans™ at 20: The Innovative Backstory of LEJ - Levi Strauss & Co : Levi Strauss & Co
![A Quick Q&A with Stars of Asia's Levi's® Engineered Jeans™ Campaign - Levi Strauss & Co : Levi Strauss & Co A Quick Q&A with Stars of Asia's Levi's® Engineered Jeans™ Campaign - Levi Strauss & Co : Levi Strauss & Co](https://www.levistrauss.com/wp-content/uploads/2019/02/20190204_LEJ_Asia_Hero.png)