![Levi's CEO Chip Bergh tells Fortune people shouldn't wash their jeans: University of Innsbruck microbiologists agree that it's sanitary. Levi's CEO Chip Bergh tells Fortune people shouldn't wash their jeans: University of Innsbruck microbiologists agree that it's sanitary.](https://compote.slate.com/images/0c16453c-acb1-451c-bf9d-e55bf6fce32a.jpg)
Levi's CEO Chip Bergh tells Fortune people shouldn't wash their jeans: University of Innsbruck microbiologists agree that it's sanitary.
When was the last time you washed your jeans? We ask Levi's CEO about the urban legend not to wash your pair of jeans. Find out more: https://cnb.cx/3rtVqkA | By CNBC International -
![Bergh to Jeans-Wearing Mortals: “BEHOLD MY SPLENDOR, AND WASH BY HAND!” | by The Loony Liberal | Bouncin' and Behavin' Fuckery | Oct, 2023 | Medium Bergh to Jeans-Wearing Mortals: “BEHOLD MY SPLENDOR, AND WASH BY HAND!” | by The Loony Liberal | Bouncin' and Behavin' Fuckery | Oct, 2023 | Medium](https://miro.medium.com/v2/resize:fit:1049/1*r_wiDLQ8ak6fVSrCCnBMKQ.jpeg)
Bergh to Jeans-Wearing Mortals: “BEHOLD MY SPLENDOR, AND WASH BY HAND!” | by The Loony Liberal | Bouncin' and Behavin' Fuckery | Oct, 2023 | Medium
![Levi's CEO reveals why customers should never wash their jeans - and the answer will save shoppers money | The US Sun Levi's CEO reveals why customers should never wash their jeans - and the answer will save shoppers money | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2023/10/GettyImages-1544853272jpg-JS845175800.jpg)